Data - Insight - Action

In a world where decisions are driven by data and sealed by stories, mastering the art of transitioning from Data to Insight and from Insight to Action (D2I2A) is crucial for organisations at the forefront of doing just that. The D2I2A Scorecard is your gateway to transforming how your organisation harnesses the raw power of data. It’s not merely about generating reports or analytics, it’s about crafting compelling narratives that drive businesses forward and inspire action.

The D2I2A Scorecard evaluates your ability to perform this effectively. 

Are your insights moving people to action? Are they resonating strongly enough to influence decisions?

Take the D2I2A Scorecard now to find out how you score across the following categories.

D2I
DATA TO 
INSIGHT

I2A
INSIGHT TO ACTION 

DSC
DATA SCIENCE
CULTURE

DDD
DATA-DRIVEN DECISION-MAKING

"I like the way the Scorecard described my skills and competence and then gave me improvement areas. It reminded me of a couple of key things I can do immediately on a current piece of work."

Belinda Gannaway
Strategy Director, FathomXP

 

"It’s not simple to pick out the right data or appreciate the consequences of using data in storytelling. The Scorecard gave me food for thought on how to become better at doing this. It also showed that there is a process you can apply to using data effectively in presentations."

Ben Lloyd
MD Operations, Yonder Consulting

"I love the concept of the Data Storytelling Scorecard. Just the right number of questions and depth to keep engagement and make the user think. I found the feedback and recommendations suitably personal, instigating some reflective practice and action planning are not only about my data storytelling but also how I communicate in a broader sense." 

Sabrina Shadie
CEO, D'Rose Development Consultancy

 

"When it comes to telling stories with data, my biggest frustration day-to-day is in accessing and sorting the right data that supports or contradicts my hypotheses. The Scorecard provided me with a clear summary of strengths and weaknesses in data storytelling."

Sean Adams
Global Insight Director, Brand Metrics

About The Creator of This Scorecard

Sam Knowles

Sam Knowles is a corporate and brand storyteller with 30 years experience helping organisations communicate better.

He has advised some of the biggest national and global organisations in the English-speaking world. Businesses. Governments. And third-sector organisations.

Originally a classicist, Sam holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories.

By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.

A sought-after speaker and trainer, Sam also founded and hosts the Data Malarkey podcast and YouTube channel.